Jul
21
“Advertising could be made much better if it tried to please its audience, instead of treating them like victims who deserve x amount of abuse in return for whatever free site they’re getting.”
Y Combinator: Startup Ideas We’d Like to Fund
I remember the Virgin Air ads shown during Valleywag’s launch week in 2006: They were mini Flash games. I’d get distracted from my own site and start playing the games.
I always wondered why TV ads didn’t get more and more entertaining as it got harder to get audience attention — especially now that entertaining ads get free airtime on YouTube. Banner ads are down-market from TV, but some brands like Virgin and Apple still make them entertaining.
I know nothing about advertising. So can someone tell me why we aren’t in a world of Clio winners?
(via nickdouglas)
Because most people are bad at what they’re doing?